AEOMarch 2026
Why Your Brand Doesn't Show Up on ChatGPT (And How to Fix It)
Traditional SEO is dead. Learn how Answer Engine Optimization ensures your brand is the primary source for LLM-generated responses.
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Insights
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AI AdsFebruary 2026
OpenAI's New Ad Program: What Brands Need to Know in 2026
The landscape of digital advertising is shifting from banner ads to contextually relevant AI suggestions. We break down what's happening.
StrategyJanuary 2026
AEO vs SEO: The Key Differences Every Marketer Must Understand
Understanding the paradigm shift from keywords to intents is critical for survival in the next decade of search behaviour.
ResearchMarch 2026
India's Top D2C Brands: Who ChatGPT Recommends And Who It Ignores
We queried ChatGPT with 20 different D2C category prompts and tracked which Indian brands appeared. The results were revealing — and concerning for most.
DataMarch 2026
What Happened When We Asked ChatGPT to Recommend a SaaS Tool 100 Times
We ran 100 identical SaaS recommendation queries across ChatGPT, Perplexity, and Gemini. The consistency — and the surprises — tell a clear story about how AI visibility actually works.
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See which Indian brands are winning and losing in AI search this week.